Honda Civic Coupe,Honda Civic
Civic customers span the entire public spectrum of automotive drivers. They are high school graduates and college students just beginning their adult lives; they are families with young children; they are schoolteachers, soccer parents and professionals, environmentalists and performance enthusiasts; and they are Generation Y, baby boomers and retirees. And they live in Snow Belt states, Sunbelt states, in the Midwest and in Hawaii and Alaska. But regardless of their demographic and psychographic makeup, Honda Civic customers are tied together by one thing - they are young at heart. Because at the end of the day, beyond its myriad attributes (including safety, economy, durability, comfort and style), the Civic is fun to drive.
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