The car rental industry is a multibillion-dollar industry in the U.S. economy. U.S. Articulation the industry averages about $ 18.5 billion in acquirement a year. Today, there are about 1.9 actor rental cartage that the U.S. account area on the market. In addition, there are abounding rental agencies, as able-bodied as industry leaders that bisect the absolute income, ie, Dollar Thrifty, Budget and Vanguard. Unlike added account industries mature, the car rental industry is able-bodied accustomed that artlessly puts newcomers at a abeyant bulk disadvantage, adverse college ascribe costs with beneath ambit for economies of scale. In addition, best of the allowances is generated by a few companies including Enterprise, Hertz and Avis. For budgetary year 2004, the aggregation generated $ 7.4 billion in absolute revenue. Hertz came in additional with about $ 5.2 billion and $ 2.97 Avis in income.
Level of integration
The car rental industry is adverse a altered ambiance than it did bristles years ago. According to Business Travel News, cartage are busy until they accept accumulated amid 20,000 and 30,000 afar and you are apprenticed to the acclimated car industry, while axis the breadth was 12,000 to 15,000 afar over bristles years. Due to slower industry advance and accumulation margin, there is an approaching blackmail to accommodate backwards into the industry. In fact, amid the players in the industry is angular chip Hertz alone through Ford.
There are abounding factors that actuate the aggressive ambiance of the car rental industry. Antagonism comes from two capital sources throughout the chain. At the customer end of vacation beyond the spectrum, antagonism is fierce, not alone because the bazaar is saturated and able-bodied attentive by the industry leader, but competitors accomplish at a bulk disadvantage, with bazaar shares abate as the aggregation has accustomed a administration arrangement of added than 90 percent the leisure segment. In the accumulated segment, on the added hand, antagonism is actual able at the airports because that articulation is beneath abutting administration by Hertz. Because the industry suffered a massive bread-and-butter abatement in contempo years, has been adapted the calibration of antagonism in best of the companies that survived. Competitively speaking, the car rental industry is a war area like best rental agencies such as Enterprise, Hertz and Avis amid the above players complex in a action of the fittest.
In the aftermost bristles years, best companies accept been alive to access its agile admeasurement and accretion the akin of profitability. Aggregation at present the aggregation with the better agile in the U.S. added 75,000 cartage to its agile back 2002 to advice access the cardinal of accessories at 170 airports. Hertz, however, added 25,000 cartage and has broadcast its all-embracing attendance in 150 countries compared with 140 in 2002. In addition, Avis has broadcast its agile of 210,000 in 2002 to 220,000 to affliction admitting the contempo economic. During the years afterward the bread-and-butter crisis, although best companies were disturbing industry, the aggregation amid the industry leaders has been consistently growing. For example, anniversary sales accomplished $ 6.3 in 2001, $ 6.5 in 2002, $ 6.9 in 2003 and $ 7.4 actor in 2004 which resulted in a advance bulk of 7.2 percent per year the aftermost four years. Back 2002, the industry has amorphous to achieve its position in the sector, absolute sales added from $ 17.9 billion to $ 18.2 billion in 2003. According to industry analysts, the best canicule of car rental industry has not yet arrived. Over the abutting few years, the industry is accepted to acquaintance accelerated advance in the bulk of $ 20.89 billion anniversary year afterwards 2008 "which equates to a CAGR of 2.7% [increase] in the aeon 2003-2008. "
